About Us

whiteJoe White – President
I grew up in Apex, NC and began installing floors with my father at the age of 12. It is my belief that a customer cannot arrive at a value on their floor until it has been installed properly. At JW Floorcoverings Inc, we service what we sell. All of my years of installation, hands on experience and continuing education of the products we sell and install combine together to best enable me to serve our customers. My experience enables me to confidently guide our customers in choosing the most economical floor based on expectation, performance and desired purpose of a floor instead of solely on the price of a product. In my spare time I enjoy playing music, fishing, and spending time with my family.


Carole Anne White – Vice President
Carole Anne met Joe in High School and they were married in 1990. They have 2 sons. Carole handles all of the invoicing, accounts payable and receivable transactions and all of the paperwork behind the scenes. She has experience in color selection and helping customers choose the right shades and tones and appropriate floors for their specific needs. She has a love for cooking and creating recipes.


Darin WhiteDarin White
Darin like his father has been raised up in the family flooring business working along side his father, Joe. After High school and while in college, Darin took an interest in the beauty of sanding and revitalizing hardwood floors. After sanding floors for a while he attended the Bona Hardwood Training School in Monroe NC in 2014 where he learned the latest and most advanced techniques and practices and where he was trained and tested by Bona to ensure the most beautiful and durable results possible for your hardwood floors. He returned to the Bona School training facility after meeting the requirements and passing a hands on and written test to be awarded and become a Bona Certified Craftsman. He has a particular interest in refinishing aged, reclaimed flooring. His portfolio includes refinishing at UNC School of Medicine, Ackland Art Museum Chapel Hill, Historical and Modern Homes in Wake and surrounding counties. In his spare time he enjoys playing music and fishing.


Ricky Rable
Ricky merged into growing into the family business in 2012 as he became friends with Darin back in High School. Upon completing High School, he received his degree from NC State University where he spent his summers and after hours working with Joe and Darin learning all of the basics and principles of flooring. He also attended the Bona training school in 2014 and returned to receive his Bona Certified Craftsman certification. He has devoted his time and effort to improve the quality of craftsmanship that our customers appreciate and is always willing to go the extra mile. In his spare time, he really enjoys the outdoors and fishing.


Mike Akins
Mike joined the team in May of 2015. He graduated high school, served in the United States Marine Corps, and received his degree in Business. Mike brings with him a love and passion for hardwood refinishing. Mike is married and has 2 kids. He learned the craft of hardwood sanding working under his father in law in earlier years. He has combined that experience and has completed the training and is also a Bona Certified Craftsman.